Why us for payday loans?

Well firstly, because we're different. We're on your side and want you to make the best lending decision for your own personal circumstances. We can help tell you about alternatives to payday loans, like "crisis loans" or borrowing money from friends and family, and if you still think you need a payday loan then we will give you unbiased information so that you can make the best decision for your situation.

We help you decide if a payday loan is right for you

Payday loans offer a great service for a very specific need . That need is for URGENT, OCCASSIONAL, SHORT TERM credit. Many people get stuck on the "urgent" part and forget about "occasional" and "short term". People usually get into trouble when they can't pay back their loan on the due date, they incur late fees and late interest, the loan rolls over and suddenly the interest grows and before you know it they are in a debt spiral and can't get out. There are alternatives to payday loans, and if you cant pay back what you owe when you owe it OR if your need is anything other than urgent, occasional and short term in nature, you owe it to yourself to find another solution to your problem. There's information in the 'help yourself' [link to help yourself page] section to help you work out if a payday loan is the right thing for your specific situation.

Choosing a payday lender

When you search for a payday loan - you'll find a huge number of providers offering cash loans. Some of these are direct lenders and some are affiliates or brokers - but they'll typically want your most personal information (even if they are not a lender themselves!). Some websites will even ask you to give them your most personal information and then send it to ALL the payday lenders and come back with an answer for you on who will lend to you (before you know the fees and charges, the lenders reputation, service levels or anything else). This is not the right way to go. The best approach is to understand your specific requirements first, then research the alternative lenders and ONLY THEN select a provider of short term cash advances to apply to. So its 3 simple steps (in the right order:

1. Understand your specific needs (in particular how much you need and for how long)

2 Research the lenders to find out exactly which one meets your needs

3. Apply, ONLY to that payday lender that meets all you needs

As part of your research you'll also want to get a good sense of the lenders reputation, the way they conduct themselves and how they treat customers when things don't go according to plan. Unfortunately these things are subjective and hard to capture in a payday loan comparison. We will try over time to collect information from customers on their experience with various payday lenders, but in the meantime you can ask customers' their experience through the PaydayLoanMaster blog.